“We were at the souvenir shop in Vladimir and the lady had her computer on so she would type her Russian words and then ask me to look at her screen to read the English translations,” said Trisha, a Filipino tourist visiting Kazan.Īlthough the app can sometimes produce inaccurate or awkward translations, fans say it has significantly enhanced their World Cup experience.
Russians have also been caught up in the craze. Others use the app’s voice function that allows them to virtually speak to people in other languages.
Some foreign fans type what they want to say in Russian in their native language and show the translation to locals. When you use Google and you know the translation, that became easier.” “So we use Google all the time and ask the people what they are trying to serve or to eat. “It’s very difficult to understand the Cyrillic alphabet in Russian,” said Brazilian fan Gustavo, who traveled more than 12,000 kilometers (7,456 miles) from his native Pocos de Caldas to support his team in Kazan, where they will face Belgium in the quarter-finals on Friday. The software has proven indispensable for many fans to communicate with locals in bars, restaurants, and hotels in the 11 host cities.
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